Marketing

Organizational buying (Characteristics)
- Demand characteristics
- Size of the order or purchase
- Number of potential buyers
- Organizational buying objectives
- Organizational buying criteria
- Buyer-seller relationships and supply partnership

5 Environmental Forces Analysis
- Social, Economic, Technological, Competitive, Regulatory

3 Type of company
- International Firm
- Multinational Firm
- Transnational Firm

Marketing Channel for consumer goods & services

- Direct channel - channel A

- Indirect channel - Channel B,C & D

Select Price Level (Demand oriented)

- Skimming Pricing

- Penetration Pricing

- Prestige Pricing

- Price lining

- Odd-even Pricing

- Target Pricing

Picking a good brand name

- memorable, distinctive and positive

- fit the company or product image

- simple

- no legal or regulatory restrictions.

Branding Strategies                                      Product Life Cycle

a) Multiproduct branding                              - Introduction stage, Growth, Maturity & decline

b) Multibranding

c) Private branding

d) Mixed branding

Sales promotion (customer-oriented)

- coupon, deals, premium, contests, sweepstakes, samples, rebates.

Promotion Elements

- Advertising, personal selling, public relation, sales promotion, direct marketing

Personal Selling

- Prospective >Pre-approach >Approach >Presentation >Close >Follow-up

New Product Process

1) New product strategy development

2) Idea generation

3) Screening and evaluation

4) Business analysis

5) Development

6) Market testing

7)Commercialization

Market research

Define problem> Develop research plan>Collect relevant information>Develop finding>Take marketing action

Consumer purchase decision

1) Problem recognition

2) Information search                     1) Extended problem solving         1)High Involvement

3) Alternative evaluation                 2) Limited problem solving

4) Purchase decision                      3) Routine problem solving            2) Low Involvement

5) Post purchase decision

My Beautiful Green Tarcollege

Subject taken in my Business Studies

Diploma Courses

• Introduction to Accounting
• Microeconomics
• Quantitative Studies
• English Language
• Hubungan Etnik
• Fundamentals of Accounting
• Information Technology & Systems
• Macroeconomics
• Introduction to Organization and Management
• English for Communication
• Fundamentals of Marketing
• Tamadun Islam & Asia
• Organization Behaviour
• English For Business
• Introduction to Human Resource Management
• Basic Management Principles
• Japanese Language I
• Commercial Law of Malaysia
• Company law
• Business Accounting
• Ethics for Business
• Japanese Language II
• Moral dan Etika
• Entrepreneurial Studies
• Organization Management & Strategy
• Business Finance
• Fundamentals of Corporate Administration
• Managing Information Systems

Advance Diploma Courses

• English for Management
• Japanese Language III
• Management Economics
• People and Organizations
• Marketing
• Corporate Finance
• International Business
• Business Research
• International Marketing
• Human Resource Management
• International Business Environment
• Operations Management
• Business and Society
• Strategic Planning and Management
• Entrepreneurial Skills
• Case Studies

Degree's Courses

• Strategic Marketing Management
• International Strategic Operation
• Contemporary Issues In International Business

Corporate Finance

Chapter 1
~Financial decision
~Capital budgeting decision
~Real asset
~Financial asset
CFO's role
~ Treasurer
~ Controller - responsible for budgeting, accounting, taxes
Agency problem
ownership vs management.
~managers act as agents for stockolders,may act in their own interet rather than maximizing value.
~stakeholder is the one with a financial intrest in the firm
Solving solution:
Compensation plans,BOD, takeovers, specialist monitoring, legal and regulatory requirement.

International business

Chapter1

Foreign firm International investment:

i) Foreign direct investments- owned a company

ii) Portfolio investments- just invest to get dividend

Problem:

1) legal system

2) culture

3)availability of resources

4) currency conversion

Activities of international business

1)Exporting& importing

2)International investment

3)Licensing, franchising, management contract

Objective of multinational corporations

~ engage in FDI

~ own and control foreign assets

~ buy, create and sell goods & services in multiple coutries.
Globalization- decline of trade barrier
~ end of world war II
~ technological change(telecommunication,internet >> lower infor cost,lower transportaton)
Global institution occur:
~manage,regulate and police the global market place
~promote lower trade barrier
Eg: GATT general agreement on tariffs and trade,WTO World trade organization, UN united nations, IMF international monetary fund
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Chapter3
Legal environment
~Domestic follow home country's law.
~International businesses follow home and host country's law.
Type of law:
i)Common law (country under british before) eg, malaysia ,singapore
ii)Civil law eg,Italy, japan thailand
iii)Religious law eg, saudi arabia,Iran (no appeal process)
iv)Bureaucratic law (country under communist before) eg, china, south korea

Advance diploma ~~ start ~~

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Diploma Finish

Start a new journey ..